Advertising in the 1950s | Schweppes Ads | Renderings & Ads | Puerto Rico Ads | The Ogilvy Style | Ad Campaign Work | Bill Binzen Home |
An example of the
kind of ads that were prevelant in that era. |
A nice Ogilvy ad. Notice the
clean, simple copy blocks. |
The basic format Ogilvy developed was his advertising road to glory: a beautiful picture would take up about 60% or more of the ad space. Beneath it would be a short headline, something that would catch your eye, something easy to read, that would make you want to read on. Beneath the headline would be three neatly lined-up copy blocks. I became a part of the successful promotion of this format. It was designed to make an impact, and it was almost inevitable that it would. For a few glorious years, we got very interesting accounts and terrific notice for it. |
In 1955, I had independently sent some of my own artworks to Life magazine. They were cutout sillhouettes placed in natural settings, and Life ran some of them in their "Speaking of Pictures" section one week while I was working in Puerto Rico. This really wowed them back at the agency. Here's a cable David sent me, showing what a thoughtful kind of guy he was. It says "Congratulations on magnificent feature in Life." | ||
Next: Ad campaign work
Advertising in the 1950s | Schweppes Ads | Renderings & Ads | Puerto Rico Ads | The Ogilvy Style | Ad Campaign Work | Bill Binzen Home |